The first collection · Coming soon
For every side of the day.
Premium bags for people who move between work, travel and leisure. Made to be carried every day.
The idea
What Fractrr is
Fractrr makes premium travel and lifestyle goods for people who are always in motion. We are starting with bags, designed to move easily between the desk, the airport and the weekend. Over time we will grow into a wider lifestyle brand, with the same calm attention in everything we make.
Find your bag
What does your day look like?
Choose the one that sounds most like you. We'll suggest where to start.
Start with a structured pack.
Room for the laptop and the papers, and a clean line that looks right in the meeting room.
All backpacks
Pack once, carry it yourself.
A larger pack or a wide, zipped tote for the weekend away and the week that runs long.
Shop all
Something open and easy.
A generous tote you can drop things into and reach into without thinking.
All totes
Just the essentials.
Phone, cards and keys. A small piece for the part of the day that's yours.
All clutches
A day in motion
Two sides of one life, and every hour in between.
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07:45
The commute
Laptop, notebook, the first coffee. Kept close, and right for the room you're walking into.
Meridian Commuter
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13:00
The studio
Samples, sketches, a change of plan. An open tote that takes it in its stride.
Atelier Tote
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18:30
Straight to dinner
Phone, cards, keys. Nothing more. The work bag stays at the desk.
Soirée Clutch
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Saturday
Two days away
Everything for a short trip, in one bag you can carry yourself.
Weekend Carry Tote
Four to start with.
Tap a colour to see it.
Beyond bags
Everything that moves with you.
Bags are where we begin. Next come the smaller things that keep a moving life in order: for travel, for work, for every day.
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Coming laterTravel essentialsPassport covers and travel wallets. -
Coming laterLaptop sleeves -
Coming laterWallets and card holders -
Coming laterTech organisers -
Coming laterKey organisers
Product visualisations. Want to hear when these arrive? Join the waitlist
Design details
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01
Considered pockets
A place for each thing, so nothing needs looking for.
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02
Light on the shoulder
Shaped to sit close and carry easily through a long day.
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03
Built to be carried daily
Made for use, not for the shelf. Every day, for years.
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04
Finished by hand
The last details are checked and finished by people, not only machines.
Waitlist
Be first
to carry it.
The first collection is being made now. Leave your email and we'll write once, when it's ready.